Digital Models and Virtual Influencers

The rise of digital technology is taking modeling into uncharted territories, with virtual models becoming a growing trend in 2024. These are computer-generated influencers who exist only in the digital world but have amassed large followings on social media, appear in advertising campaigns, and even collaborate with brands.

Why It Matters: Virtual modeling offers brands the ability to control every aspect of a model’s appearance, from facial expressions to clothing to the environments in which they appear. It also opens up a new avenue for creativity in fashion, especially when it comes to the Metaverse and digital spaces. Virtual influencers like Lil Miquela, Shudu Gram, and Imma are continuing to gain traction, blurring the lines between real and artificial personas.

• Increased Use in Advertising: Big brands like Balmain, Gucci, and Samsung have already collaborated with virtual models, and this trend is only gaining momentum.

• Metaverse Fashion: As the Metaverse continues to grow, virtual models are playing a key role in digital fashion shows and online brand activations. Virtual clothing collections and fashion experiences are attracting tech-savvy consumers who are exploring digital identity through avatars and gaming platforms.