Digital-First Generation of Models: Social Media’s Growing Influence

• Diversity on the Runway: In 2024, Australian Fashion Week has made notable strides in inclusivity, with runway shows featuring models of all sizes, ages, and ethnicities. Designers like Kaitlyn Ham and Christopher Esber have made a concerted effort to include diverse models in their runway presentations, reflecting a shift in the industry toward more representative beauty.

• 
  

• Emerging Australian Models: Australian Fashion Week has also become a key platform for emerging models to make their mark in the industry. Models like Tajah McKenzie and Tara Denman have been spotted on the runway for major designers, demonstrating the growing focus on fresh, local talent in the Australian modeling scene.