The modeling industry is global, but the experience of modeling can vary significantly depending on where you’re working. While Australia has a vibrant and growing fashion scene, modeling overseas—whether in cities like New York , Paris , Milan , or London —offers a different set of opportunities, challenges, and expectations. For Australian models considering working abroad, it’s important to understand these differences, as the dynamics in international markets can shape a model's career trajectory in unique ways. Here’s a comparison of the key differences between modeling in Australia and abroad: Market Size and Opportunities: Australia: Smaller Market : The Australian fashion industry, while diverse and rapidly evolving, is relatively smaller compared to global fashion hubs. There are fewer runway shows, campaigns, and high-profile international designers headquartered locally. While brands like Zimmermann , Sass & Bide , and Aje  are internationally recognized, the opportunities available to models are fewer in number. Local Industry : Most of the modeling work in Australia tends to revolve around local designers, retailers, and campaigns for major department stores like David Jones  and Myer , as well as the Australian Fashion Week . Models also work frequently in commercial advertising and lifestyle campaigns. Overseas: Global Fashion Capitals : Cities like New York , Paris , London , Milan , and Tokyo  offer massive opportunities for models, especially in high fashion. These markets are the epicenter of global fashion, with numerous runway shows, photoshoots, and advertising campaigns that attract international models. More Opportunities for High Fashion : Overseas, particularly in major fashion capitals, there is a greater concentration of top-tier designers, editorial shoots, and prestigious runway shows (e.g., Victoria’s Secret , Balmain , Louis Vuitton ). This opens up more chances for models to work with famous photographers, designers, and brands. Competition Level Australia: Less Saturation : While competition in Australia is still fierce, the market is smaller, so the pool of models vying for the same opportunities is less extensive compared to global fashion capitals. This can be an advantage for Australian models who may find it easier to stand out in the local scene. Emerging Talent : There are increasing opportunities for new faces to break into the industry, particularly with Australia's growing focus on diversity , sustainability , and inclusive beauty  standards. Many Australian models get a chance to work their way up through commercial work before advancing to high fashion or international gigs. Overseas: Higher Competition : International fashion markets, particularly in cities like New York  and Paris , are highly competitive. These cities attract models from all over the world, so standing out can be much harder, especially for newcomers. Highly Competitive Agencies : Modeling agencies in cities like Paris  and Milan  represent some of the best talent in the world, and the pressure to book jobs is intense. Established models often have to compete against top international talent, making it more difficult for models just starting their careers.

Modeling Types and Trends: Australia: Commercial and Lifestyle Modeling : The Australian modeling scene is heavily driven by commercial work, which includes advertising for retail brands (e.g., Myer , David Jones ), beauty products, lifestyle campaigns, and fitness brands. Models are also frequently used for catalog work and editorial shoots for local fashion magazines like Vogue Australia  and Harper's Bazaar Australia . Focus on Natural Beauty : Australia has a more relaxed, laid-back modeling aesthetic, where natural beauty and a healthy, athletic look are often preferred. This aligns with the Australian lifestyle, which is focused on fitness, outdoor living, and a casual yet polished style. Overseas: High-Fashion Runways : In major fashion cities like Paris , Milan , and New York , the modeling scene tends to focus more on editorial work, runway shows, and working with high-end designers. Models may walk for prestigious shows during Fashion Week , where the aesthetic is often avant-garde and experimental, embracing extreme trends, unique looks, and cutting-edge designs. Varied Aesthetics : While some international markets lean heavily into high-fashion looks with sharp, angular features or avant-garde style, others (like Los Angeles ) may prioritize commercial modeling for beauty and wellness products, which is closer to the Australian aesthetic. However, markets like Paris  tend to favor more "editorial" faces with unique, striking features and high-fashion sensibilities. Cultural Differences and Work Environment: Australia: Relaxed Professional Environment : The Australian fashion industry tends to have a more laid-back, approachable atmosphere. Models often enjoy a more casual approach to their work, with less pressure and longer runway shows, and the work culture tends to be more relaxed and friendly. Australian models are often expected to maintain a "natural" look, and there’s less emphasis on extreme weight or physical appearance compared to other global fashion centers. Cultural Considerations : Australian fashion emphasizes an easygoing lifestyle, with lots of emphasis on sustainability and fitness. Australian models may also get more exposure in local media and ads, offering a significant amount of work in the lifestyle and commercial spaces. Overseas: Intense Work Environment : In global fashion capitals, the atmosphere can be more intense, with high expectations for runway models and more cutthroat competition for magazine editorials. In cities like Paris  or New York , models are often expected to be constantly on-call and in peak physical condition, with sometimes grueling schedules, especially during Fashion Week. Language and Cultural Barriers : For models working in non-English-speaking countries like France  or Italy , language barriers can present challenges, as some clients and agencies may prefer models who can communicate fluently in the local language. Additionally, cultural norms around beauty standards, body type, and professionalism may differ from those in Australia, which can be difficult to navigate.

One of the most notable modeling trends in recent years—and one that continues to dominate in 2024—is the push for greater inclusivity and diversity across the industry. From runway shows to advertising campaigns, models of all sizes, ethnicities, genders, and abilities are being celebrated more than ever before. Why It Matters:  This shift is a direct response to consumer demand for more authentic and representative imagery. Consumers no longer want to see a singular, idealized body type or face—they want to see the real world reflected in the media. Brands are listening, and the demand for diversity is influencing not just the fashion world but the beauty and wellness sectors as well. Plus-Size Models : We’re seeing more plus-size models not just in commercial work but in high fashion too. Designers like Prabal Gurung  and Christian Siriano  have consistently included diverse body types in their collections, and other luxury brands are following suit. Transgender and Non-Binary Models : Transgender and non-binary models are becoming more visible in campaigns and runway shows. High-profile models like Laverne Cox , Lea T , and Hunter Schafer  continue to challenge traditional gender norms in modeling. Models with Disabilities : The representation of models with disabilities is also increasing, with models like Ellie Goldstein  and Winnie Harlow  leading the charge. Major campaigns are now featuring models with visible disabilities, signaling that the industry is moving toward greater inclusivity.

The rise of digital technology is taking modeling into uncharted territories, with virtual models  becoming a growing trend in 2024. These are computer-generated influencers who exist only in the digital world but have amassed large followings on social media, appear in advertising campaigns, and even collaborate with brands. Why It Matters:  Virtual modeling offers brands the ability to control every aspect of a model’s appearance, from facial expressions to clothing to the environments in which they appear. It also opens up a new avenue for creativity in fashion, especially when it comes to the Metaverse and digital spaces. Virtual influencers like Lil Miquela , Shudu Gram , and Imma  are continuing to gain traction, blurring the lines between real and artificial personas. Increased Use in Advertising : Big brands like Balmain , Gucci , and Samsung  have already collaborated with virtual models, and this trend is only gaining momentum. Metaverse Fashion : As the Metaverse continues to grow, virtual models are playing a key role in digital fashion shows and online brand activations. Virtual clothing collections and fashion experiences are attracting tech-savvy consumers who are exploring digital identity through avatars and gaming platforms.

Sustainability has been a hot topic in fashion for the past few years, and 2024 is no exception. Models, photographers, and designers are all becoming more conscious of their environmental impact. Sustainability isn’t just about the clothes being worn—it's about every step of the process, from production to transportation to the packaging. Why It Matters:  With increasing concerns over climate change and the fashion industry's impact on the environment, consumers are calling for more ethical practices in all areas of the fashion industry, including modeling. In 2024, sustainability is not just a buzzword—it’s a way of life for many models and brands. Eco-Friendly Fashion Campaigns : Many top models are now aligning themselves with eco-conscious brands that prioritize sustainability. Models like Adut Akech  and Bella Hadid  have been spotted working with brands like Stella McCartney , which has been at the forefront of sustainable fashion for years. Secondhand and Vintage Fashion : Models are also endorsing secondhand and vintage fashion, showing that style doesn’t have to come at the cost of the planet. Social media campaigns featuring pre-owned clothing are gaining popularity. Ethical Campaigns : More and more models are using their platforms to advocate for ethical and sustainable practices within the fashion industry, encouraging transparency and conscious consumption.

While traditional modeling agencies still play a central role, social media influencers are having an outsized influence on modeling trends in 2024. Influencers, especially those with niche followings, are increasingly being scouted by brands for modeling opportunities, sometimes even before they’ve worked with a traditional agency. Why It Matters:  The modeling industry is no longer only about signing with an agency and attending casting calls. Thanks to social media platforms like Instagram , TikTok , and YouTube , models can build their own brands, cultivate loyal followers, and attract business without intermediaries. Social media influencers are blurring the lines between traditional modeling and influencer culture, making it possible for anyone to become a model with the right following and personal brand. Collaborations and Brand Ambassadors : Many models with large social media followings are now working as brand ambassadors, helping brands connect with younger, digitally native consumers. For example, Kylie Jenner  and Hailey Bieber  are consistently tapped by major brands for campaigns and partnerships. TikTok and Instagram Models : Platforms like TikTok have given rise to a new breed of models who are making a name for themselves through viral videos, creative photo shoots, and strong engagement with their audiences.

Gender fluidity continues to shape the modeling world in 2024. Gender-neutral modeling, where models are not confined by traditional notions of masculinity or femininity, is becoming more mainstream, allowing individuals to express their personal style without being limited by societal norms. Why It Matters:  Fashion is becoming more inclusive, and the modeling industry is reflecting this shift. The idea of "feminine" or "masculine" modeling is fading, and the new wave of gender-neutral models represents an open, non-binary future where anyone, regardless of gender identity, can model. Androgynous Models on the Rise : Models like Jari Jones , Kaitlyn Cummings , and Elliott Sailors  are challenging gender norms in mainstream campaigns, proving that gender-neutral looks are as desirable as traditional ones. Non-Binary Representation : There’s a growing demand for non-binary models in both runway and print campaigns. In 2024, more high-profile designers are using models who fall outside the traditional binary gender categories.

In addition to top-tier influencers, the rise of micro-influencers  (those with smaller, highly engaged followings) is another trend reshaping modeling in 2024. These models might not have millions of followers, but they have a deeply loyal and targeted audience, which brands are increasingly recognizing. Why It Matters:  Micro-influencers are able to connect with niche markets and create more authentic, relatable content. For the modeling world, this means brands are looking to models who reflect real people, offering more diversity in terms of body type, background, and style. Collaborations with Smaller Influencers : Brands are shifting their focus toward smaller influencers for more authentic campaigns that resonate with their specific audience, rather than relying solely on A-list models. Community Building : Micro-models are leveraging their close-knit communities to create more personalized, genuine brand experiences.